HISTORY Our roots go back to 1978 as a trading company specializing in a wide array of electrical and electronics goods. In 1989, our company was incorporated as New Star Electrical (Malaysia) Pte. Ltd. Over the course of the past 3 decades, our company have established itself as the trusted business partner in scouring the region for the most reliable electrical products’ source. BUSINESS We are Southeast Asia’s leading trader in electrical and lighting goods. We are renowned for sourcing quality products in East Asia. Our efficient supply chain management affords us to offer competitive prices across our diverse product range. We also own several in-house brands to meet our target market’s varying preference along the price/quality spectrum. Our clientele includes wholesalers, supermarkets and retail chains. Our growing clientele is a testament to our commitment to create value throughout the supply and distribution chain. Our sourcing capability relieves our customers of the burden in accessing and selecting the right product by the right manufacturer from the right location. Our own distribution network spans the whole of peninsular and eastern Malaysia.

New Star Electrical (M) Sdn Bhd

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