Nasim Sdn Bhd (NAZA Group)

Nasim Sdn Bhd took over distributorship of Peugeot in January 2008 has been steadily growing the brand into becoming the best-selling French marque in Malaysia.

The partnership between Peugeot and Nasim’s parent company, the Naza Group, began in 2002 when the latter became an importer and dealer of the Peugeot brand.

That partnership subsequently led to the 206 Bestari project which entailed the local assembly of the 1.4L 5-door Peugeot 206. Launched in May 2006, the 206 Bestari quickly became one of the best selling continental models in the market.

The real transformation of the brand, however, took place after Nasim was appointed official distributor of the French marque in 2008. Following the appointment, Nasim launched the Peugeot 407, 207CC and the 308. The 308 Turbo, in particular, was later named Car of the Year at the NST/Maybank Car of the Year 2009 awards.

Following Nasim’s success in growing the brand, Automobiles Peugeot selected Malaysia as its manufacturing hub for right-hand drive markets in the region in January 2010. The first model under this partnership, the 207, was launched in November 2010. Since then, the two companies have entered into an agreement to produce a C-segment Peugeot for right-hand drive markets in Asean and beyond from 2012 onwards.

In 2011, the RCZ won the Car of the Year award at the NST/Maybank Car of the Year 2011 awards, making Peugeot the only brand to have won the coveted award twice.