KasehDia Sdn Bhd

KasehDia Sdn Bhd, formally established in 1999, is a niche communication and consulting company. It undertakes various projects to support the development of the application of Islamic concepts and good ideas throughout the world. To achieve its mission, KasehDia conducts strategic programme to both disseminate and retrieve information. Its consultancy arm provides services to industries, associations and governments.

KasehDia is most notable for its Halal mission. Since 2002 the company has systematically gathered data and intelligence on the worldwide Halal market covering thousands of Halal restaurants, certification agencies, and government and industry sectors.

Malaysia’s edge in ideas leadership for the halal sector does not stop at its far sighted government policies and initiatives. The private sector, one of them being KasehDia are fully aware of the prospect of halal and its applications in business and is offering a range of products and services to meet the demands of the market.

KasehDia was entrusted to establish a non-for-profit organisation to protect and develop the global halal industry as part of the resolutions of the World Halal Forum in 2006. KasehDia founded the International Halal Integrity (IHI) Alliance, the first-of its kind organisation whose members are made up of the halal manufacturers and service providers worldwide.

“By being in Malaysia, we’ve had the opportunity to really understand the intricacies and depth of the halal concept and its applications in business and general lifestyle. This is because of Malaysia’s mixed cultural make-up and the respect and understanding we have between the people of various faiths. “We don’t take halal for granted in Malaysia compared to the rest of the world and that is why we have thought leadership in this area.

“KasehDia is currently in the thick of things in the halal sector and we feel very fortunate to be able to contribute to the global developments. We’d like to continue to work with all parties who has a stake in this industry”.

Jumaatun Azmi, Founder and Managing Director

We believed there was a need for a fresh and contemporary approach in communicating and applying good ideas in our society.

KasehDia strives for distinction, and thrives with our creative and out-of-the-box approach to business solutions. Our group comprises multi-talented individuals constantly working toward strengthening and expanding KasehDia¹s portfolio. Our Company's business portfolio includes content development, integrated marketing solutions, publishing, production, events, research and consultancy.

EVENTS

KasehDia has a proven track record of being able to organise world class events. The company is the creator and organiser of the annual World Halal Forum, already earmarked as the official Halal platform for the Government of Malaysia. It is the first Halal-related forum in the world to focus on the business aspect of Halal. We also have experience creating and managing international events such as the WHF Industry Dialogues that took place in 8 countries in 2007 including South Africa, China, Australia, Bosnia, Thailand, Brunei, etc.

CONSULTANCY

KasehDia’s Consulting Division provides advisory services to industries and governments requiring practicable insights into halal and related business sectors focusing on social and economic sector and branding. KasehDia Consultancy was involved in the drafting of the Halal Chapter of Malaysia's 3rd Industrial Master Plan after being appointed as consultant by the Ministry of International Trade and Industry, Prime Minister¹s Office and Halal Industry Development Corporation.

Our services are based on experience and market intelligence gathered over the years. As a new outfit, we have serviced the Malaysian Palm Oil Promotion Council, Commerce Asset Ventures, Japan International Cooperation Agency, Netherlands Foreign Investment Agency, Nestle Malaysia, Unilever Food Solution Malaysia, and Malaysia Pineapple Industry Board as well.

TRAINING

The Halal Journal Workshop Series is a service for the magazine readers as well as business owners interested to convert their business to Halal and expand their market.

Due to its prolific and cutting edge work, KasehDia has been featured in international mainstream media including the Asia Wall Street Journal, The New York Times, International Herald Tribune, Bloomberg and the BBC. KasehDia presently has the most complete and up-to-date data and intelligence on the growing Halal markets worldwide.

GUIDE BOOKS

For the layperson, KasehDia created the International Halal Food Guide Series in 2003. The series include guides on the Halal restaurants in Kuala Lumpur, Singapore, Australia, Dubai, Canada, New Zealand, and London. The series won the prestigious Madrid- based Gourmand Awards for 'Best Guidebook in the World 2004'.

For the industry and trade community, KasehDia has published the trade magazine called The Halal Journal since 2004. The bi-monthly publication covers topics related to the Halal and Muslim markets worldwide including manufacturing, trade, regulations and finance. Distributed in 35 countries, The Halal Journal was appointed the official media to several international bodies like the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT) on Halal Food and most Halal trade shows throughout the world. Affiliation with The Halal Journal, World Halal Forum or KasehDia is currently regarded as endorsement for the various Halal trade shows.

TV SHOWS AND DOCUMENTARIES

To date, KasehDia has produced two seasons (13 episodes each) of Halal Journal TV which is show on the business and lifestyle of 'halal'. We currently producing documentaries entitled 'Conversions with Muslims in Bangkok', 'Global Halal Market' and a documentary on the Muslims of Bosnia. KasehDia will be producing more TV programmes in 2008.

FEATURE FILM

Our movie is a revolutionary Malaysian feature production carrying positive messages embedded through creative and compelling story telling. Set in alaysia¹s beautiful rural landscape and cosmopolitan Kuala Lumpur, HAQ is an action-packed story of courage, faith, love and sacrifice amidst the supernatural. It will engage the young and old, regardless of gender, race and religion with its Hollywood-like story telling and production techniques. The high quality feature film, produced for the local and international markets is set to create a new benchmark for the local film industry.

OUR AWARDS SERIES

The international Halal Journal Awards, created to honour achievements and excellence in the global halal industry was handed out by Prime Minister Dato¹ Seri Abdullah Ahmad Badawi to ten international role models of the halal industry in 2007.

CREATIVITY, promotional efforts and management aptitude in applying the halal criteria is used to judge at arriving at 12 restaurants for the Third International Halal Restaurant Awards, listed in the Halal Food Guide published by KasehDia.

ACCOLADES FOR KASEHDIA

The Halal Journal

Continuing Contribution to the Halal Islamic Journal Award By International Islamic Finance Forum under the patronage of H.H. Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime, Minister of the United Arab Emirates, Ruler of Dubai, 2008.

KasehDia Founder and Managing Director Jumaatun Azmi

Asia Pacific Emerging Entrepreneur Award

By Enterprise Asia, Kuala Lumpur 2007

International Halal Food Guide Series

Top 3 Best Guide in the World Award

Gourmand Awards, Madrid 2004

• Research • Consulting • Training • Brand Advisory • Marketing • Event Management • Publications • Production