Kantar TNS -TN

The Kantar Group Limited provides audience measurement and media research services. The company offers consulting services on brand development and marketing insight for brands that solve client’s marketing questions about market, equity, positioning, innovation, and communications; value-based strategies; research solutions to marketing issues; healthcare consulting and advisory services to pharmaceutical, biotech, and medical device/diagnostic companies that help to evaluate opportunities, launch products, and maintain brand/market leaderships; and insights ranging from audience research, strategic advice, competitive intelligence, consumer behavior, and digital insights for brands, publishers, agencies, and industry bodies. The company also provides retail insights and consulting services for retailers and branded manufacturers to transform the purchase behaviors of consumers, shoppers, and retailers; market monitoring, analytics, and market research solutions in the fields of FMCG, impulse products, fashion, baby, telecommunications, entertainment, and other markets; digital accessing and deriving insight from consumer opinions and behaviors; data collection services ranging from sample management and survey design to programming and reporting aspects; advertising effectiveness, strategic communication, media, and brand equity research services; subscription services, and research and consulting solutions; and advisory options in the areas of growth strategies around new market entry, innovation, brand switching, and stakeholder management. It serves Fortune 500 companies, small businesses, national governments, media owners, and NGOs in the United Kingdom and internationally. The Kantar Group Limited has strategic alliances with Benenson Strategy Group, Twitter, and comScore. The company was founded in 1993 and is based in London, United Kingdom with additional offices internationally. The Kantar Group Limited operates as a subsidiary of WPP plc.