Heuristic Trading Sdn Bhd

Formerly known as Fabula Sdn Bhd, Heuristic trading Sdn Bhd. We are committed to delivering health and beauty products and services to an ever-widening base of customers.  Heuristic Trading Adn Bhd has the expertise, the experience, and the agility to craft the new products, the new processes, and the new services needed to make beauty and health care more accessible and affordable to all.

We successfully launched Fabula and its beauty portfolio in 2008 and have been expanding. Today there are more than 700 health and beauty outlets selling our products. In 2012, we launched the new brand and portfolio, cella, for the dermalotogical and aesthetic clinic professionals. 

In our society, people are judged mainly on physical appearance, although it sounds unfair but it is the truth. Gone are the days when inner beauty is said to be source of real beauty. In fact, people from all walks of life are more concerned on how they look. Fortunately, beauty tips are readily available from Internet and beauty magazines to help improve and maintain beauty.

 

Skin is the largest organ in the human body. It also covers and protect us from heat and other harmful elements. Skin care products such as moisturizer, lotion and creams are in demand in the market to solve dryness of skin, roughness and even dark skin. Again, beauty is also measured through skin softness and glow.

 

Heuristic Trading Sdn Bhd provides everyone with innovative brands and products for your beautiful looking, so as to beautyful life.