Providing product knowledge to our customer Etiqa is the insurance and takaful business of the Malaysian banking group Maybank. It offers life and general insurance as well as family and general takaful products through its 14,000 agents, 30 branches and 450 Maybank branches using the bancassurance model.[3] Etiqa Insurance is one of the top conventional insurers in Malaysia by gross premiums written; while Etiqa Takaful is the takaful market leader with 47 percent and 21 percent market shares in general and family takaful respectively in 2014