Equal Strategy Sdn Bhd

Equal Strategy is an established customer experience consultancy specializing in helping clients create a fully integrated brand experience in line with their brand strategies. Based in Singapore, Kuala Lumpur Hong Kong and Shanghai, Equal Strategy is active throughout Asia, and North America.

Equal Strategy delivers “music”, “fragrance” and recorded telephone messages in a scientific way, which enhances the overall customer experience of the brand.

The proof of Equal Strategy’s success is that fact that it works with many of the world’s leading names – from Marina Bay Sands, Resort World, Starwood, Pan Pacific, IHG, Microsoft, Citibank, to DHL and OCBC. The consultancy is also the only Asian member of the Scent Marketing Institute, Independnet Aroma Group, and influential On Hold Messaging Association, all located in the United States, as well as belonging to the relevant contact centre industry bodies in both Singapore and Malaysia.

History

Established in the midst of the 1998 Asian financial crisis.

Product & Services

Equal Strategy delivers ambient music and fragrance solutions, coupled with "recorded telephone messages on hold" to businesses in a scientific way that enhances the overall customer experience of the brand and causes the customer to stay longer and buy more.

Equal Strategy is the only company in Asia that specialises in deploying music and fragrance solutions to business where the two senses are stimulated in synergy with each other.

Sound and smell deliver stimuli directly to the memory centre of the brain, influencing behaviour and creating suggestion at both the conscious and unconscious levels.

Decades of behavioural research into the habits of consumers has found that "consumer arousal" can be either stimulated or suppressed through the use of mood settings like music and fragrance.