About Us

Endless Health Journey…

The born of a farsighted company " Blue River Lifestyle Sdn Bhd " is materialized from realizing the benefits of increased scale and greater diversification and in line with the vision of our parent company in New Zealand, NZ Healthlines Ltd, to be a caring and innovative organization that brings happiness, youthfulness, beauty and health to everyone. This is with great respect to our tagline "Endless Health Journey" where our effort in searching and providing health & beauty related products are on going and endless…

With our parent company based in New Zealand, a country famous with its pure dairy products, healthy grown of plants in their unpolluted greens for health, medical beauty & wellness industry, we have the advantage of having the latest updates and global trends on nutritional and health ,thus provide products that are suitable and needed by various group of consumer.

Vision

Blue River Lifestyle is committed to providing our customers with the best and most effective supplements & nutritional products for optimum health. The Company aims to make a significant contribution to the health and wellbeing of those who use our products and we wish to see the nation stay well, fit, happy and enjoyable life journey.

Mission

To support retail health stores, health professionals, our trade business partners and to run a healthy and happy, equal opportunity business with satisfied employees and shareholders.

We also aim to advocate healthy living, educate and affect attitudes about nutrition and health more widely.

Blue River Lifestyle Sdn. Bhd.

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