Driven by innovation and customer needs, we empower international and local brands to grow and succeed in their business expansion in and out of China and Asia with our 15 years of commerce and technology-driven expertise. Our integrated capabilities encompass all aspects of the eCommerce ecosystem, from IT solutions, e-store or marketplace operations, digital marketing, customer services, supply chain logistics, and integrated omnichannel services.

Technology is the essence of future retail and is in our DNA. By integrating cloud computing, big data, and AI technology, we continuously invest in building a leading eCommerce technology platform.

Background: Baozun is the leader and a pioneer in the eCommerce service industry in China, supporting more than 300 international brands in more than nine verticals, from luxury and fashion to sports, beauty, electronics, and FMCG.

Baozun was founded in Shanghai, China, in 2007 and listed on NASDAQ and Hong Kong Exchange in 2015 and 2020. Fast forward to 2022, we currently have global headquarters in Asia, China, and the United Kingdom with local team members to work with our brand partners directly.

Mission, Vision, and Core Values

Mission

Driven by technological innovation and customer needs, we strive to become the leading global brand e-commerce, business partner.

Vision

Technology empowers future success.

Core Values

Interpretation • Implementation • Integration • Innovation

BAOZUN MALAYSIA SDN. BHD.

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