Founded in 2008, Axle Motorsport (Axle) is the brainchild of Malaysia’s premier Formula 1 racing driver Alex Yoong. Embodying Alex’s drive and passion for the sport, Axle provides progressive avenues to the motorsports industry. As the global dimension of this sports platform becomes increasingly prominent, Axle prides itself in growing leaps and bounds in the short few years since its inception.

Deeply entrenched in the belief that we are a family, not a workforce, and the values of trust, accountability, and responsibility form our foundation, Axle’s work culture is unique in that it offers best-in-class industry inner workings, providing innovative solutions to clients and stakeholders to fit the needs of a rapidly changing sporting environment.

Management

- Formulating highly customised sports marketing programmes for personalities and sports related brands. This covers all ambits relating to career management, job placement, contract negotiation, programming, and marketing services.

Consulting

- Leveraging on our skillset, we create bespoke sporting programmes for clients which include strategy, sponsorship, spokespeople, product development, branded entertainment, licensing, media, special events, hospitality, and product seeding.

Sponsorship

- We procure personalities in sports for corporate partnerships, commercials, personal appearances, speaking engagements, and media tours.

Talent Development

- Representing young talents through their transition to professional sports; and offer career management, job placement, contract negotiation, endorsement, camp/clinic, and media services.

Axle Motorsport Sdn Bhd

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