Job Requirement:

• Bachelor’s degree in Marketing, Communications, Business, Finance or related field. Relevant certifications are a plus such as Google Analytics or Google Ads..
• Proven experience in SEO, with a track record of improving search engine rankings and organic traffic. A minimum of 1-3 years of SEO experience is often required especially in the financial sector
• A strong understanding of financial products, services, terminology, and regulations is essential for effectively optimizing content in this niche..
• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, or similar tools. Knowledge of HTML, CSS, and basic coding principles for technical SEO is a plus.
• Strong writing and editing skills for optimizing content, meta tags, and descriptions.
• Ability to analyze data, draw insights, and adjust SEO strategies accordingly. Familiarity with Excel or other data analysis tool is beneficial.
• Excellent verbal and written communications skills to collaborate with team members and present findings and recommendations to stakeholders.
• The SEO landscape is constantly evolving, so adaptability and a willingness to learn and experiment with new techniques are crucial.
• SEO specialist must be detail-oriented to catch and correct errors and optimize web pages effectively.
• The ability to identify SEP challenges and develop creative solution is essential.
• A commitment to ethical and white-hat SEO practices to ensure compliance with search engine guidelines and avoid penalties.