Genuine Consultancy establish to help the businesses with Sdn Bhd, sole proprietorship and ownership. The idea of opening the firm was triggered by a sense of awareness when seeing many entrepreneurs, especially Bumiputera so far behind due to lack of knowledge related to accounting, taxes and bank loans.

Apart from that, it aims to help and provide professional employment opportunities to Bumiputera and to raise the image of Bumiputera companies in Malaysia.

Company's vision is to lead the best consulting services in the sector, specializes in accounting and training related to the financial profiles in 2030.

And company's mission is to transform the entrepreneur practices to be more aware and focused on making decisions involving the future direction of their business strategy.