Visual Design and Execution:

• Conceptualized, designed, and executed visuals for the company's marketing efforts across digital and print media.
• Create attractive social media graphics, digital campaign creative, email banners, gifs, videos, posters, infographics, etc., following the marketing calendar.
• Retouch, correct, and color-grade videos and graphic media.
• Assemble raw footage, digitally cut files, and create the final cut of videos in line with the script provided by copywriters.
• Select, edit, and incorporate third-party content as required.
• Design and produce a variety of marketing materials consistent with the brand identity.
• Capture and edit photos and videos as needed.

Social Media Management and Content Creation:

• Develop and implement social media strategies, including audience targeting and content themes.
• Create engaging content for various social media platforms (text, images, videos, etc.) and maintain a consistent content strategy.
• Oversee and manage all social media platforms, including strategizing content, scheduling posts, engaging with the audience, and monitoring performance metrics.
• Set up and optimize company pages on social platforms and build meaningful connections with the audience.
• Generate, edit, publish, and share daily content (original text, images, or video) that builds meaningful connections and encourages community members to take action.
• Build and execute social media strategies through competitive research, platform determination, benchmarking, messaging, and target audience identification.
• Monitor social media and marketing analytics, track campaign performance, and provide insights for continuous improvement.
• Analyze and report on social media performance monthly to identify new opportunities or areas for improvement.
• Interact with followers, monitor trends, and promptly respond to inquiries or comments.
• Develop multimedia content such as videos, infographics, and podcasts tailored explicitly for social media platforms.
• Stay updated on industry trends and best practices in social media marketing to optimize the company's online presence.
• Conduct constant monitoring and in-depth analyses to continuously enhance the effectiveness of social media content and increase the number of followers and engagement rate.